Honey Maid: Wholesome Snacks
It starts off by showing several different types of families. One being a homosexual couple with a son, a single father and child, and army husband along with his wife and kids, then a punk rock father, his wife and child and finally an interracial couple with their children. It then goes on to describe that no matter how things change, what makes us wholesome (referring to our families) never will. Then transitions to Honey Maid Snacks explaining how wholesome they are for every wholesome family, no matter their familial makeup. The technique used is very heart felt and makes it hit close to home.
Objective– To persuade the audience to purchase any Honey Maid Snacks because they are wholesome.
Target Market– Any family, no matter race, religion or sexual orientation.
Viewer outcome and action– No matter the familial makeup, what you cherish most is wholesome to you. If you want a wholesome snack, buy Honey Maid.
Amazon: Fire TV
Starts out by having Gary Busey state how he likes talking to things such as a lamp, pants, and fish. Then expresses his frustration about when things don’t listen, especially technology. He starts screaming at the TV to search and find his own name, but nothing pops up. When he changes to Amazon Fire TV, it does exactly what he tells it too. The technique used for this was very simple to go along with the fact that the Amazon Fire TV is very simple to use.
Objective– to persuade the audience to purchase Amazon Fire TV because it is so simple and reliable.
Target Market– Anyone who gets frustrated with using technology.
Viewer outcome and action– The advertisement suggest that to take away your frustration with technology, use Amazon Fire TV to make watching more enjoyable.
Explains that everyone builds dreams houses but when you dream you close your eyes. You don’t see all the little things that might end up going wrong; however, that is when you need a guide. It lets you know that REMAX cannot only help you find your dream house but that right house. This technique was very interesting and has the ability to grab viewer attention quickly.
Objective– to persuade potential buyers to choose REMAX as a real estate agent.
Target Market- Any potential buyers looking for a real estate agency.
Viewer outcome and action– Suggest you not onky look for your dream house but let REMAX help you find the right one for you.
Starts off with a guy waking up in a bed with a hairy leg across him. He then turns to see a guy speaking in a woman’s voice talking about how she knows her legs are prickly but that she just shaved yesterday. Then a female narrator pops in and says don’t risk “dudeness” (referring to feeling like a man). The guy with the girl voice suddenly turns into a beautiful woman with smooth legs, all because she used veet (a woman’s waxing pad). The technique used was very funny and entertaining.
Objective– to persuade women to use Veet if they want longer lasting smooth legs.
Target Market– Women who shave and are frustrated with hair coming back too fast.
Viewer outcome and action– The advertisement suggest that for women who want longer lasting smooth legs, their only option is Veet.
Starts out with three young soccer phenoms in MLS walking and getting prepared to play a game that night. It shows each of them going through their own routines. It then starts playing recordings of an announcer and radio hosts questioning whether or not these stars can live up to their true potential. Right as they are about to enter their own stadiums onto the field, it says “Risk everything with a Nike swoosh.”
Objective– to let viewers know that to be great they have to risk it all and by buying Nike it will help them achieve their goals.
Target Market– any and all athletes.
Viewer outcome and action– For one to risk everything it should be done wearing only the best gear, Nike.
This advertisement shows a coffee cup with a Pepsi logo- this is already telling the viewer its’ goal. The slogan, in the biggest font, says “Rethink your morning pick me up.” Then under it there are three more lines that read “Twice the caffeine, zero calories, all the flavor.” This is in a smaller font than before. The last line reads “Pepsi Max”.
Objective– getting Pepsi drinkers to consider Pepsi as a morning drink in substitution of coffee.
Target Market– Avid Pepsi drinkers and maybe even people trying to get away from drinking coffee every morning but crave the caffeine.
Viewer outcome and action– Gives coffee drinkers a substitute that may be better for them calorie wise.
Clubhouse Popcorn Seasoning
The focus of this advertisement is on four popcorn kernels carrying a small container of Clubhouse popcorn seasoning (white cheddar flavor) toward a bowl of freshly popped popcorn. The slogan reads “Popcorn prefers Clubhouse”.
Objective– to get people to use Clubhouse seasoning on their popcorn.
Target Market– Popcorn lovers and avid movie watchers.
Viewer outcome and action– gives popcorn lovers an opportunity to change things up and add some flavor to their favorite movie or anytime snack.
This advertisement caught my attention right away because the first thing you notice is the army soldier reared back to throw what you think would be a bomb, however it is actually a bottle of Tabasco. The slogan reads “Defending the world against bland food since 1868”.
Objective– to encourage people to use Tabasco so their food will have more flavor.
Target Market– People who like spicier foods or a little extra flavor.
Viewer outcome and action– allows people to be in control of how their food tastes and what they can get out of it flavor wise.
Kellogg’s’ Special K
This advertisement was a little startling at first. There is a picture of an angry girl that takes up the whole ad page and she is grilling the camera. The slogan reads “I would KELL to fit into my old swimsuit again”. Located at the bottom are all the different Special K choices and supplements.
Objective– To persuade people looking to lose weight in a healthy way to utilize what Special K has to offer.
Target Market– People who are looking to lose weight in a healthy way with good tasting food,
Viewer outcome and action– Gives people an option to lose weight in a healthy and tasty way and to get them back into their old swim suits.
Palm Centro PDA
This advertisement is split into horizontal sections. On the left side it shows a person who wrote everything they need to do on their hand and up their arm; at the top of the section it says “Chaos”. On the right side it shows a Palm Centro PDA with a timeline for the day with all their things to do listed accordingly; at the top of this section it says “Order”.
Objective– To show people how much more organized and practical a PDA is, in addition to how easy it is to use.
Target Market– People that have a lot going on or workers at large corporations with a lot of meetings and events to keep track of.
Viewer outcome and action– Shows people they do not have to write everything down on their hand to remember it. Now you can speak into a PDA to remind you when something is and it is that easy to store the information.
Cadillac “Never settle”
This radio ad starts out with cars racing in the background and then a deep manly voice starts speaking. He introduces the new Cadillac sedan and tells about its awesome qualities that make it different than any other car. The end line was “we don’t just take on corners, we take on the world! Never settle.”
Objective– To appeal to people looking for a new car that gets decent gas mileage, has a good amount of room and promises them quality.
Target Market– people interested in purchasing a new car.
Viewer outcome and action– advertising a quality car with great features.
Target- Sabrina Entertains
This radio advertisement starts out differently from the first one. It is a woman who designs things for Target and she begins by telling you all the necessities for an awesome holiday season. While she is talking there is holiday music playing in the background, along with bells. The end slogan was “Remember Santa has his elves, but you have Target and me!”
Objective- To audio-visually shows people all the possibilities Target has to offer when it comes to the holidays and at affordable prices too!
Target Market– People hosting holiday events at their house who need ideas and to be informed on the “must haves” for a great and memorable holiday season
Viewer outcome and action– Telling people what to buy and where to buy it helps them make decisions. A lot of people either have the right idea and don’t know how to affordably fund it or they just need to be reminded where to go and once you get them in there it will sell itself.
Aviva- Paper people
This radio ad starts with dull music talking about how other life insurance agencies treat you as a contract and number, randomly assigning you to workers. Suddenly the music changes and becomes much brighter and happier. When this change happens they ensure the quality relationship they build with their customers.
Objective– Get people to realize they don’t have to be treated like a number if they come to Aviva.
Target Market– people unsatisfied with their life insurance
Viewer outcome and action– getting people to switch to an insurance company that will build a relationship with them and promise to treat them with quality customer service.
Office Max- Elf Rally
This was another holiday radio ad. There was Christmas music playing in the background and elves talking about all the deals Office Max has to offer this holiday season.
Objective– To advertise that Office Max has great holiday deals (specifically named was their latest copier machine)
Target Market-Parents looking to buy their kids lap tops or printers for Christmas and would like to buy at a reasonable price.
Viewer outcome and action– Parents saving money and kids getting what they need for school.
Dinty Moore- Pet Therapist
The product being advertised is Dinty Moore Beef Stew. It starts as a recording and then a woman comes on asking what the test subject does for a living. In a very nerdy voice he says he is a pet therapist and helps cats cope with fears (super lame) then he tries the Dinty Moore beef stew and his voice becomes deeper and he becomes manlier; quoted as saying “It makes me want to deal with dogs bigger than labra doodles.”
Objective- To give people an alternative hearty soup full of chunks of real beef.
Target Market– People who like beef stew
Viewer outcome or action– Buying a hearty soup that is going to make you feel stronger and satisfy your hunger.
This newspaper advertisement shows a minivan facing the spine of the newspaper with the doors open. The slogan reads “room for your life and everything in it”.
Objective– To get people to see how much room the new Hundai Minivan has and all that it has to offer.
Target Market– Expanding families, expecting mothers
Viewer outcome and action- showing people an option to fit all the hustle and bustle from their lives in one car.
Fox Mattress Adjustable Beds
This ad was horizontally placed on the right side of the newspaper. It was advertising adjustable beds and showed cartoon pictures of all the ways they can be adjusted. It gave a phone number and assured “handmade affordable luxury”.
Objective– to get people to purchase an adjustable bed
Target Market- people who are disabled or have problems with sitting up.
Viewer outcome and action– making an affordable option of luxury available
Lazer- Bike helmets
This ad is a picture of a guy in a cast that covers him from forehead to toe. Notice I say forehead… it is because he had on a Lazer Bike helmet so while the rest of him was badly injured in an accident, his head was not because he had the toughest head gear out on the market.
Objective– to get people to realize how important it is to protect yourself, especially your head
Target Market– active bicyclers or parents protecting their kids
Viewer outcome and action– Granting people the opportunity to take the right precautions when cycling.
Softlan Ultra Wrestling
This ad is pretty funny. It shows two wrestlers in a hold but the one wrestler is smiling as his head is against his opponent’s singlet because it smells good and it very soft from being washed in Softlan Ultra.
Objective– to show people that even in the sweatiest and most contact sports, time seems to stop when your face touches the softness and your nose grasps the smell good sensation of Softlan Ultra
Target Market– People looking to make their clothes feel softer on their skin and still smell well.
Viewer outcome and action- Show people that smelling good and feeling soft can actually happen.
Timotei Styling Mousse
Another comical ad, shows a lion sitting very proper with his mane, which would normally be wild and untamed, as being cool and collected. His mane is styled perfectly and in a human hair due.
Objective– to demonstrate that Timotei Styling Mousse can tame even the wildest hair or in this case mane.
Target Market– people with out of control hair (frizzy, affected by humidity, etc)
Viewer outcome and action– showing people with wild hair that there is a way to tame it
This outdoor advertisement was a Billboard for Ikea. It had a couch to make the letter “J”, individual chairs that created an “O” and three chairs with people sitting on them to create a “Y”. I thought this was an interesting was to incorporate their furniture into a descriptive word of their store.
Objective– To show people the fun atmosphere Ikea provides for their shoppers and that the experience will bring joy to its’ shoppers.
Target Market– People who just bought a new house or would like to remodel and create a more modern living space.
Viewer outcome & action-the ad suggest a more fun living space and more appealing to the eye
Windows Smart Phone
This Billboard was a bright yellow so it really draws in your attention. It says in big bold lettering “MEET THE NEW WINDOWS PHONE”. In addition, it has a picture of the home screen of the new phone with all different applications and personal pictures. It makes the phone seem really cool and easy to use just by showing it.
Objective– Display the new Windows Smart Phone
Target Market– People looking to upgrade their phones, people who are looking to change the type of phone they have (maybe they are frustrated with their iPhone)
Viewer outcome and action– Getting people to buy the new phone and almost making you seem cool for having because that was the feel of the billboard.
This billboard was all white. On the far left top of it there was the Apple logo then the words “IPAD mini”. All the way to the write is a hand holding the IPAD mini with the home screen up. I believe the simple white background represents the simplicity of Apple products and how easy they are to navigate through; the true definition of user-friendly.
Objective- Show off the IPAD mini and get people in stores to buy it. It weighs less and will take up less space- girls might even be able to put them in their purses it is so small.
Target Market-Avid Apple users, businessmen in need of a tablet.
Viewer outcome and action– suggests simplicity of Apple products and make them easier to carry around for everyday life.
Again, I see a white background to display an easy to use tablet. I think this is a common theme because it gives buyers a sense of simplicity and people want that in their technological products. In the middle of the billboard is a Microsoft Surface tablet and the lock screen is a cool picture of a little girl with a wave crashing in behind her (gives the billboard some color but instead of drawing away from the tablet it narrows in your attention.) Under the tablet is a hot pink adaptable key board. This is what makes the Surface so unique; that a key board can attach to it. The fact that it is hot pink accents that.
Objective– to show people there is an alternative to Apple IPADs or IPAD minis that is still easy to use and has a bonus feature of a key board.
Target Market– People looking to buy a tablet and users who prefer typing on an actual key board instead of just a screen
Viewer outcome and action– Suggesting an alternative tablet that is still user friendly and has a key board.
This billboard used an interesting strategy. It was only half way completed and the top of the phrase “Unfinished projects?” was cut off. The bottom read the Lowes slogan “everyday low prices, guaranteed.” This was an appealing way to do it because it drew your attention to the billboard because it appeared to be unfinished but really it was displaying that Lowes can help you finish those projects you never got back too.
Objective- show people there is a place they can go that will help them finish the projects their wives are hounding them about.
Target Market- people who tend to leave projects halfway done
Viewer outcome and action- Getting people into Lowes to help them finish their projects